LINDA VIGLIONE
Whippany, NJ
Email: Viglione.Linda@gmail.com
Mobile: 973-610-6881
http://www.linkedin.com/in/lindaviglione
EMPLOYMENT :
Kline & Company
Parsippany, NJ (April 2016 – Present)
Key Account Manager
Sales and marketing professional specializing in market research reporting, focus on consumer products with a concentration on the professional hair and nail care industry
Walgreens Boots Alliance - Global Consumer Brands, Americas
New York, NY (October 2015 – January 2017)
Key Account Manager
Provide strategic management for leading Canadian drug store retailer account; supporting a portfolio of CPG brands valued at $15M USD. Serve as the liaison between key client stakeholders and internal teams.
- Develop and lead analytical efforts to support and drive revenue
- Communicate and escalate all client needs to ensure timely resolution of any outstanding issues
- Conduct ongoing reviews with client to monitor progress, manage KPIs, and mitigate risk to business
- Manage multiple simultaneous projects; plan purpose and method, execute plan with responsible parties, monitor progress and accountability to meet key milestones
- Work cohesively with marketing team to create promotional strategy, special programs, and events
- Lead efforts to ensure all materials/packaging meet multi-national regulatory requirements and compliance
- Monitor P&L and budget to ensure appropriate results-driven spending
- Provide key account reporting and other sales analytics as requested
- Integral part of vendor/partner contract renegotiation; updating trading terms and providing long term mutual benefit to the partnership
z.one concept USA
Fairfield, NJ (July 2014 – October 2015)
Sales and Business Development Manager, North America
Developed North American market as an extension of the Italian vertical by leveraging the success as a beauty and lifestyle brand in Europe. Enhanced strategic business-to-business relationships through sales, marketing, and education. Created strong brand awareness and presence among salon professionals and consumers by highlighting the unique properties of all products within brand portfolio.
- Oversaw 24 distributors across multiple demographics and markets in the United States and Canada, resulting in over $3 million in annual sales revenue
- Routinely analyzed of distributor sales, using key measurement metrics and dynamically adjusting business plan goals such as purchasing, KPIs, performance incentives, and market penetration
- Ensured accurate representation of brand by encouraging distributor participation in new product launches, promotional calendar items and deep product knowledge
- Provided in-person field support to distribution partners and sales staff; communicate observations, expertise, and industry trends as they apply to z.one concept USA product portfolio
- Regularly communicated with the marketing and creative teams to assist in development of new products, treatments, and services to suit the needs of the North American market
- Identified areas of opportunity to increase sales and gain market share through the use of sales tools, sampling programs, and calls-to-action; communicated to distributors through daily conversations, monthly sales meetings and twice yearly distributor meetings
- Developed a catalog of training programs, modularized to suit distributor sales and delivery needs
- Created all written copy used on promotional materials, sales fliers, and educational calendars, for all print and digital mediums
Salon Centric - division of L'Oreal USA (formerly Emiliani Enterprises, Inc)
Union, NJ (February 2010 – July 2014)
Salon Sales Consultant
- Promoted sales and secured orders from existing customers through cultivation and maintenance of ongoing relationships in an assigned territory resulting in over $850K in annual sales
- Established strong B2B relationships with leading industry manufacturers including, but not limited to; L’Oreal Professionnel, Matrix, Sexy Hair, Essie, Farouk Systems
- Demonstrated products and services best suited to each salon based on identified opportunities and needs
- Actively developed new business with existing and prospective customers by showcasing portfolio benefits at all major industry trade shows and conventions
- Maintained expert knowledge of company and competitor portfolios
- Increased value of customer portfolio within assigned territory using analysis results and market potential
- Communicated customer needs, problems, opportunities, and interests to management teams and supporting infrastructure teams to provide frictionless experience for customers
- Actively promoted and sold distributor and manufacturer sponsored educational and business building events
- Consistently exceeded defined monthly, quarterly and annual sales objectives
Emiliani Enterprises, Inc / Sarkli-Repechage
Union, NJ (January 2007 – February 2010)
Brand Manager / Corporate Educator
- Served as the liaison between the manufacturer and distributor
- Responsible for developing brand awareness in exclusive territory
- Regularly performed market research to provide lead generation for 50 salon sales consultants
- Shadowed salon sales consultants to develop business in new/existing accounts within assigned territories
- Worked cohesively with purchasing and marketing departments, of distributor, to monitor all aspects of inventory and promotions/events, respectively, to ensure contractual guidelines were met
- Developed and delivered educational programs, such as product knowledge trainings for updates and new launches for all salon sales consultants
- Performed all theory and hands on trainings for qualifying salons and spas and cosmetology schools
Sarkli-Repechage
Secaucus, NJ (August 2006 – December 2006)
Inside Sales / Customer Service Representative
- Utilized online research / data mining techniques to generate qualified leads for field sales team
- Managed portfolio of direct sales accounts; responsible for order entry and follow-up support
- Served as licensed subject matter expert, providing B2B and B2C technical dermatological support for salons/spas and product end-users
- Responsible for fulfillment of all e-commerce orders
EDUCATION:
Christine Valmy International School of Esthetics & Cosmetology