EMPLOYMENT :

Kline & Company
Parsippany, NJ (April 2016 – Present)

Key Account Manager
Sales and marketing professional specializing in market research reporting, focus on consumer products with a concentration on the professional hair and nail care industry

Walgreens Boots Alliance - Global Consumer Brands, Americas
New York, NY (October 2015 – January 2017)

Key Account Manager
Provide strategic management for leading Canadian drug store retailer account; supporting a portfolio of CPG brands valued at $15M USD. Serve as the liaison between key client stakeholders and internal teams. 

  • Develop and lead analytical efforts to support and drive revenue  
  • Communicate and escalate all client needs to ensure timely resolution of any outstanding issues 
  • Conduct ongoing reviews with client to monitor progress, manage KPIs, and mitigate risk to business  
  • Manage multiple simultaneous projects; plan purpose and method, execute plan with responsible parties, monitor progress and accountability to meet key milestones
  • Work cohesively with marketing team to create promotional strategy, special programs, and events 
  • Lead efforts to ensure all materials/packaging meet multi-national regulatory requirements and compliance 
  • Monitor P&L and budget to ensure appropriate results-driven spending 
  • Provide key account reporting and other sales analytics as requested 
  • Integral part of vendor/partner contract renegotiation; updating trading terms and providing long term mutual benefit to the partnership

z.one concept USA
Fairfield, NJ (July 2014 – October 2015)

Sales and Business Development Manager, North America
Developed North American market as an extension of the Italian vertical by leveraging the success as a beauty and lifestyle brand in Europe. Enhanced strategic business-to-business relationships through sales, marketing, and education. Created strong brand awareness and presence among salon professionals and consumers by highlighting the unique properties of all products within brand portfolio. 

  • Oversaw 24 distributors across multiple demographics and markets in the United States and Canada, resulting in over $3 million in annual sales revenue 
  • Routinely analyzed of distributor sales, using key measurement metrics and dynamically adjusting business plan goals such as purchasing, KPIs, performance incentives, and market penetration
  • Ensured accurate representation of brand by encouraging distributor participation in new product launches, promotional calendar items and deep product knowledge
  • Provided in-person field support to distribution partners and sales staff; communicate observations, expertise, and industry trends as they apply to z.one concept USA product portfolio
  • Regularly communicated with the marketing and creative teams to assist in development of new products, treatments, and services to suit the needs of the North American market
  • Identified areas of opportunity to increase sales and gain market share through the use of sales tools, sampling programs, and calls-to-action; communicated to distributors through daily conversations, monthly sales meetings and twice yearly distributor meetings
  • Developed a catalog of training programs, modularized to suit distributor sales and delivery needs 
  • Created all written copy used on promotional materials, sales fliers, and educational calendars, for all print and digital mediums 

Salon Centric - division of L'Oreal USA (formerly Emiliani Enterprises, Inc)
Union, NJ (February 2010 – July 2014)

Salon Sales Consultant

  • Promoted sales and secured orders from existing customers through cultivation and maintenance of ongoing relationships in an assigned territory resulting in over $850K in annual sales  
  • Established strong B2B relationships with leading industry manufacturers including, but not limited to; L’Oreal Professionnel, Matrix, Sexy Hair, Essie, Farouk Systems
  • Demonstrated products and services best suited to each salon based on identified opportunities and needs
  • Actively developed new business with existing and prospective customers by showcasing portfolio benefits at all major industry trade shows and conventions
  • Maintained expert knowledge of company and competitor portfolios
  • Increased value of customer portfolio within assigned territory using analysis results and market potential
  • Communicated customer needs, problems, opportunities, and interests to management teams and supporting infrastructure teams to provide frictionless experience for customers
  • Actively promoted and sold distributor and manufacturer sponsored educational and business building events
  • Consistently exceeded defined monthly, quarterly and annual sales objectives  

Emiliani Enterprises, Inc / Sarkli-Repechage
Union, NJ (January 2007 – February 2010)
Brand Manager / Corporate Educator

  • Served as the liaison between the manufacturer and distributor 
  • Responsible for developing brand awareness in exclusive territory
  • Regularly performed market research to provide lead generation for 50 salon sales consultants
  • Shadowed salon sales consultants to develop business in new/existing accounts within assigned territories
  • Worked cohesively with purchasing and marketing departments, of distributor, to monitor all aspects of inventory and promotions/events, respectively, to ensure contractual guidelines were met
  • Developed and delivered educational programs, such as product knowledge trainings for updates and new launches for all salon sales consultants
  • Performed all theory and hands on trainings for qualifying salons and spas and cosmetology schools

Sarkli-Repechage
Secaucus, NJ (August 2006 – December 2006)
Inside Sales / Customer Service Representative

  • Utilized online research / data mining techniques to generate qualified leads for field sales team
  • Managed portfolio of direct sales accounts; responsible for order entry and follow-up support
  • Served as licensed subject matter expert, providing B2B and B2C technical dermatological support for salons/spas and product end-users
  • Responsible for fulfillment of all e-commerce orders 

EDUCATION:

Christine Valmy International School of Esthetics & Cosmetology